Could you create a Christmas ice-cream?

Morelli’s Ice Cream Parlour in Belfast is asking local people to concoct and name their very own Christmas-inspired ice cream flavour.

The winning flavour will then be put into production at the Morelli ice cream factory and sold exclusively at the Belmont Road franchise in the countdown to Christmas.

Morelli’s Award winning ice cream is based in Coleraine and the Morelli family has run ice cream parlours on the beautiful North Coast for over a hundred years.

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The winner of the competition will be announced on Saturday, December 7, and the winning ice cream flavour will also be sold from that date. The competition winner will not only get to have the first taste of their Christmas creation, they will also serve the first scoop!

To enter, participants must submit their idea before Friday, November 29, through the app on the Belmont Road, Belfast Facebook page or tweet @belmontroadbelf using #NewFlavour4Belfast