Popular north coast programme B&B By the Sea to air in Great Britain

The show, which has already aired on BBC Northern Ireland, follows 15 different celebrities as they leave behind their busy lifestyles to relax and unwind in a tranquil B&B overlooking Downhill Beach.

The series, which was devised by Afro-Mic Productions, a Belfast-based production company, and supported by Tourism Ireland and Northern Ireland Screen, features Dragons’ Den investor, Deborah Meaden, in the first episode.

She is welcomed by B&B host Sharon McIlveen, Michelin-starred chef Alex Greene, gardener Mary Anne Farenden and local driver Rory O’Kane.

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Tourism Ireland was delighted to support the production of B&B by the Sea. With a large audience right across GB set to watch the series on BBC Two from next week, it’s a great way to shine a spotlight on Northern Ireland – highlighting our spectacular coastline, beaches and countryside, as well as our locally produced food and drink. It will remind viewers across GB why Northern Ireland is a great choice for a holiday.

“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to encourage travellers in GB to put Northern Ireland on their holiday wish-list for 2023.”

Other celebrities to take part in the series include Ellie Simmons, Gloria Hunniford, Ugo Monye, Linford Christie and Nina Wadia.