Red Bull Electric Ballroom at Oxegen

FOR the past number of years, Red Bull’s presence at Oxegen has been synonymous with state of the art structures, innovative line-ups and eclectic music mixes and this year is no different.
By The Newsroom
Published 8th Jun 2011, 10:24 BST

2011 will see the introduction of Red Bull Electric Ballroom.

A world premier for Red Bull and Oxegen, Red Bull Electric Ballroom will transform the existing structure of the event centre into a grand art-deco style ballroom. Inside and out, the dressing and theming of the entire venue has been designed to create the Electric Ballroom experience – complete with grand entrance, chandeliers, hanging prints and giant portraits all reminiscent of the 1930s ballroom era.

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No ballroom is complete without a decadent selection of drinks and the Red Bull Cocktail Bar will be mixing the finest of cocktails to get the ballroom swinging.

Don a red Fedora, Trilby or Boa on Fancy Dress Friday to get into the true spirit of the Electric Ballroom. Surprises and prize giveaways will be announced over the coming weeks but dust off your tux and get your debs dress out of the wardrobe in the meantime!

Over the last ten years, Red Bull has been a key feature at an array of global gatherings including Oxegen, Sonar, Notting Hill Carnival, Movement – the Detroit Electronic Music Festival, Splash!, Pygmalion and Spring and continues to showcase cutting edge music from all around the world and gives music lovers a glimpse of the Red Bull music vibe.

Oxegen has always been synonymous with the biggest names in electronic music, having hosted icons such as LCD Soundsystem, Felix Da Housecat, 2 Many Djs, DJ Shadow and Deadmau5 down the years. Now, The Red Bull Electric Ballroom will bring fans the most exciting and diverse line-up yet seen at Oxegen.

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Headlining Friday night is Sven Väth, Germany’s most acclaimed and accomplished DJ/producer and the godfather of the techno scene. Since his career began in 1982 Sven Väth has been at the forefront of innovations in dance music.

The Bloody Beetroots are just about the hottest electronic act in the world right now!

Their ever-evolving live set has morphed from a high-energy, two-person DJ set to a full-on frenzy-inducing live band. Perpetually clad onstage in their signature Venom masks, the electro revolutionaries blur the lines between fashion/art/music to stunning effect. With an attitude firmly rooted in punk rock, The Bloody Beetroots have become impossible to ignore.

Dutch DJ supremo Afrojack will headline Sunday night. His collaboration with Pitbull, Neyo and Nayer, ‘Give Me Everything’ is currently at No.1 in the UK singles chart and No.3 in the U.S Billboard Hot 100. His reputation as a producer has seen him receive remix requests for Lady Gaga’s ‘Alejandro’ and Madonna’s ‘Revolver’ for which he took the 2011 Grammy Award in collaboration with David Guetta.

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For more information on Red Bull Electric Ballroom go to www.redbull.ie

The Red Bull Electric Ballroom Line-up: Friday: Sven Väth, Tiga, The S*** Robot Show (live), Maverick Sabre (live), Justin Robinson, Vogue, B****es With Wolves and more to be announced; Saturday: The Bloody Beetroots (live), Diplo, Steve Aoki, Retro/Grade, Philth, Freaks On Friday, Church & Gordo and more to be announced; Sunday: Afrojack, Crookers, Fake Blood (live), Alex Metric, Fenech Soler (live), TEED, Al Gibbs and more to be announced.

Tickets for Oxegen 2011 are on sale now from €99.50. For full details, see oxegen.ie

Related topics:Surprises