Bell, Boris and Black Butter and how muddy tractor began it all

A Portrush man has presented Prime Minister Boris Johnson with a keepsake from his business - five years after he brought a sample of his OTHER business to No 10.

A Portrush man has presented Prime Minister Boris Johnson with a keepsake from his business - five years after he brought a sample of his OTHER business to No 10.

Alastair Bell recently visited No 10 Downing Street where he met up with the Prime Minister to whom he duly presented a jar of his multi award winning Irish Black Butter.

It was the culmination of a journey which started some five years earlier.

Alistair Bell at Number 10 Downing Street London with Prime Minister Boris Johnston . Picture Supplied by McAuley Multimedia

Alastair explained: “In 2016 I was spending a lot of time on a hobby business called Muddyfarm Models. This involved customising farm toys and models with a variety of effects to make them more realistic.”

The north coast man then became aware of a national small business campaign called Small Business Saturday UK and applied to become one of 100 featured small businesses.

In the UK Small Business Saturday is a grassroots, non-commercial campaign which highlights small business success and encourages consumers to shop and support small businesses in their local communities.

“I applied and was successful in becoming a member of The Small Biz 100 in 2016,” says Alastair.

Alistair Bell with his Black Butter at Portrush. Picture Kevin McAuley/McAuley Multimedia

“It was great to connect with entrepreneurs across the UK and, in my case, bring my one-of-a-kind tractor business to the streets of London. Bringing along my head of marketing – Jake the tractor to London - was a bit of a master stroke. Whas ever taken dirty tractors inside number 10?”

Alastair and Jake the Tractor descended on London, posing for pictures at Buckingham Palace, the Houses of Parliament and subsequently 10 Downing Street much to the curiosity of those assembled.

Returning home Alastair decided in early 2017 to write a book about Jake The Tractor and work duly commenced in the Spring.

However, as the project continued, long-harboured thoughts of black butter came to the fore and a plan was hatched to create the first commercially produced black butter in Ireland.


Black butter is an old historic foodstuff made with apples and cider.

Over the summer of 2017, a recipe for Irish Black Butter was created and perfected using Armagh Bramley Apples and local cider. In November 2017, Irish Black Butter was launched on the beach at the Whiterocks at Portrush and the very first jar was sold on the beach that day!

Reflecting back, Alastair recalls how local photographer Kevin McAuley was there that afternoon taking the pictures and said: ”I have a good feeling about this Ali.”

How right Kevin was...

The journey went from there lead to awards from Business Eye/First Trust Bank, Chefs Choice in the Blas na h’Eirann Irish Food Awards, three stars in the Guild of Fine Food Great Taste Awards, awards for cheese accompaniment at Nantwich International Cheese Awards, Farming Life Artisan Producer of The Year and, most recently, Regional Award winner of the Great British Food Awards.

Alastair also featured on BBC Dragons’ Den and celebrity chef James Martin on his Great British Adventure Series said of Irish Black Butter: “This is off the charts.”

Alastair kept in touch with Small Business Saturday sharing content and being interviewed on their social media channels.

“I often tell local businesses to get involved with Small Business Saturday as it is more than a campaign – there are free useful resources available to this family of like-minded individuals seeking to build their business.”

This year Alastair received an invitation from Prime Minister Boris Johnson to attend a special event to celebrate and showcase British food and drink loved by consumers across the UK and the world.

Almost five years to the day Alastair was back at 10 Downing Street, not with tractors, but with his multi-award winning Irish Black Butter and he was delighted to present a jar to the Prime Minister.

“It was a fantastic event and a real honour to be invited,” said Alastair.

“To be amongst so many superb producers from across the UK was a real privilege and a wonderful opportunity to introduce people to Irish Black Butter.

“More than that it was great to meet up with fellow members of Small Business Saturday as well as the Director Michelle Ovens who is such a passionate advocate for Small Business across the United Kingdom.

“I would encourage people to support all our local small businesses on Small business Saturday and beyond. Looking to next year I recommend that small businesses apply to Small business Saturday and get involved.”