Causeway Coast and Glens firms attend launch of Tourism Ireland’s 2023 plans

This year, Tourism Ireland will roll out an extensive and targeted programme of activity with a marketing budget of £70 million. Sustainability will be at the heart of Tourism Ireland’s work over the coming years.

Tourism Ireland’s new global campaign – Fill your heart with Ireland – was unveiled at the launch. The new ads feature Saoirse-Monica Jackson and Jamie-Lee O’Donnell, from Derry Girls, and Sharon Horgan, from Bad Sisters.

The campaign is all about dialling up what differentiates Northern Ireland and the island of Ireland from other destinations – communicated through various celebrities, who share what fills their hearts with Ireland.

The new campaign will go live from St Patrick’s Day in the top four tourism markets – Great Britain, the United States, Germany and France.