Coleraine company drives home top honours at NI Motor Industry Awards
Roadside Garages, based in Coleraine, recently ‘drove home’ their success with three awards from the prestigious Northern Ireland Motor Industry Awards.
The kia dealership secured a haul of three major accolades at the awards at the Crowne Plaza Hotel in Belfast on November 14.
Roadside Garages won the prestigious Franchised Dealer of the Year title, rounding off a fantastic night which also saw the Coleraine firm win Best Customer Service (Franchised Dealer) and the highly competitive Best Employer Excellence award, proving their commitment to both staff and customers. Additionally, their colleague, Domnic Clyde, took home the highly commended award for Automotive Technician.
Shelbourne Motors celebrated a hat-trick of awards, including the coveted Dealer Group, EV Dealer, and Best Marketing Campaign (Franchised Dealer).
Charles Hurst JLR earned the Highly Commended Award for Used Vehicle Dealer, with Paul Herriot winning Dealer Principal/General Manager. Team members Stanley Graham and Lauren Mitchell were recognised as Automotive Technician and Inspirational Female, respectively.
Emma Marley, CEO of Used Cars NI, said: “Used Cars NI was extremely proud to headline sponsor this year’s awards. Massive congratulations to all the winners in this year’s Northern Ireland Motor Industry Awards.
“The atmosphere was electric, and it was a privilege to celebrate the extraordinary talent and dedication across Northern Ireland’s motor industry.”
Sandy Burgess, Head Judge and former CEO of the Scottish Motor Trade Association, said: “Selecting winners this year was incredibly challenging. The quality and volume of entries were outstanding, reflecting the exceptional talent driving the Northern Ireland motor sector forward.”
The 2025 judging panel included leading UK automotive experts Sue Robinson (NFDA), Maggie Barry (award-winning journalist), Vic Covey (Fellow of the Institute of Practitioners in Advertising), Martin Hutchinson (Transport Training Services), Mark Styles (Technology Specialist), and Rachel Clift (Chief Executive, BEN). This collective of expertise ensures a rigorous, impartial assessment of all entries.
Sasha Jeffrey, Director of PR & Events at ASG and founder of the awards, said: “Congratulations to all our winners and highly commended recipients. Four companies tying for the highest number of wins highlights the calibre and competitive spirit across the industry.
"Now in their third year, we are proud to continue organising the Northern Ireland Motor Industry Awards, building on the success of previous events and making them bigger and better each year.”