'Here’s to making sandwiches great again': North coast sandwich shop set to open third location in Northern Ireland
Slabz is continuing its rapid expansion after success in Portstewart and Belfast, with work underway and recruitment now open for its latest American-style diner
A popular North Coast sandwich shop has announced plans to open its third location in Northern Ireland, continuing a rapid expansion following success in Portstewart and Belfast.
Slabz, which first opened in Portstewart in 2024, quickly built a loyal following for its American deli-style sandwiches, often drawing long queues from locals and visitors alike. The brand expanded into Belfast last year and has now confirmed that a third outlet will open in Coleraine.
The team revealed the news on social media, confirming that work is already underway at the new site and that recruitment has begun.
In a post announcing the expansion, Slabz management said: “New year, new… Slabz!? Yes, that’s right. Work is fully underway at our 3rd location, and our team are working flat out behind the scenes to make this bigger and better.
“We cannot wait to share this with you all. Grateful for the support we’ve had across our Portstewart and Belfast stores this year. Here’s to making sandwiches great again.”
The Coleraine location is set to operate as a “proper Slabz diner”, with the team promising a strong American-inspired aesthetic to match the brand’s New York deli-style menu.
Founder Genny Daws, who lives in Portstewart, opened the original Slabz store in July 2024 after leaving her career as a piano teacher to pursue a long-held dream of owning a sandwich shop.
Slabz has built a strong brand identity by blending American food culture with Northern Irish humour. Its sandwiches — affectionately referred to as “slabbers” — are served on soft sub rolls or toasted ciabatta and named after American cities, including the Big Philly Slabber and the Boston Caesar Slabber.
Work is now underway at the new third site which aims to open at the end of the month, with the team promising a fun, high-energy diner experience — and plenty of opportunities for new staff to get involved.
“We are looking for bubbly new staff to star in our new fun Slabz diner project, including a general manager and floor staff,” the team said.
“This is going to be something Coleraine has never seen before, and we want you to be part of it.”