NI firm signs £500k deal with online supermarket

An NI porridge and oat cereal firm has snapped up a £500k deal with online supermarket Ocado
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Co Armagh based company White’s, which is a market leader in the porridge and oat business, announced the deal this week.

Ocado is one of the world’s largest dedicated online grocery retailer.

The new contract will see White’s range of porridge oats and granolas including Organic Jumbo Oats; Toasted Oats and Toatly Oaty available on Ocado’s online platform from this week.

Mark Gowdy, Sales and Marketing Manager White's Oats, Danielle McBride Brand Manager White's Oats and Stuart Best, Business Development Manager for White's  Oats.Mark Gowdy, Sales and Marketing Manager White's Oats, Danielle McBride Brand Manager White's Oats and Stuart Best, Business Development Manager for White's  Oats.
Mark Gowdy, Sales and Marketing Manager White's Oats, Danielle McBride Brand Manager White's Oats and Stuart Best, Business Development Manager for White's Oats.

A spokesperson for White’s said: “Building on its existing distribution network to GB through an impressive trading relationship with leading retailers, the Ocado announcement introduces White’s Oats products to an even wider customer base.”

Since Lockdown, grocery sales online have rocketed and White’s decided to take full advantage of this growing trend.

Stuart Best, Business Development Manager for White’s Oats, said: “Our new contract with Ocado is an exciting opportunity for White’s as we seek to build our branded distribution in GB. Our continued focus is on ensuring supply meets demand for our products.

“This new venture with Ocado will mean that as consumer purchasing behaviour adapts, White’s is well positioned to reach those consumers with its online product listings.

“Having been awarded the UK Best Breakfast Cereal for our organic oats at the UK Quality Food Awards in December last year, we continue to supply customers with nutritionally balanced oat cereals that are of the highest quality and taste, and we are confident that through our 180 year heritage of milling oats and our farming partnerships across the UK and Ireland, we can bring real value to Ocado customers through our product offerings.”

White’s Oats is Ireland’s largest oat miller and has been milling locally grown porridge oats at its mill in Co. Armagh since 1841.

To shop the range of White’s Oats products via Ocado visit https://www.ocado.com/browse from Monday 17th August 2020.

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