The highly anticipated new store, situated in Riverside Regional Centre, opened to the public on Tuesday, March 24, and has created 28 jobs in the local community.
To celebrate the grand opening, the Coleraine store gave away £1,500 worth of store vouchers to the first 150 customers in the queue.
Raffle tickets were given to each person in the queue before 7:45am, with seven Tower Air Fryers won, and one lucky customer taking home a Daewoo Double Drawer Air Fryer.
Five other customers also won the chance to take part in a 90 second supermarket sweep-style trolley dash, filling their trolleys for free.
Niamh Bradley, Store Manager at The Food Warehouse, Riverside Regional Centre, said: “We’re so pleased to welcome shoppers to our brand new The Food Warehouse store.
"Everyone was so excited for the grand opening – people started queuing from 11pm the night before!”
Kristian Barrett, Chief Operating Officer at Iceland Foods, added: “We’re thrilled to have opened our new Coleraine store, ensuring even more local residents can get their hands on amazing deals, alongside a brilliant range of frozen, grocery and fresh foods.”
The new store will be open from 8am-9pm, Monday – Saturdays and 1pm-6pm on Sundays.
Anyone interested in applying for a role at the new Coleraine store should visit www.icelandcareers.co.uk. Iceland Foods operates over 950 stores across the country, including The Food Warehouse locations, together with a multi-award-winning online shopping service.
5. BUSINESS
Iceland Foods has officially opened a brand-new The Food Warehouse store in Coleraine, which saw 81 customers eagerly waiting in line for the doors to open. Photo: David Cavan