WATCH: Hundreds queue for official opening of Coleraine's new M&S store

This was not just a store opening, this was a Marks and Spencer store opening – and the shoppers of Coleraine turned out in force!

The new M&S Coleraine store opened its doors for the first time at 9am today (Tuesday, January 30), in the Riverside Retail Park.

Customers who were quick off the mark were in with a chance of receiving vouchers worth up to £200 to spend in-store on the day, as well as free bags of Percy Pigs or freshly baked cookies.

With some shoppers arriving at 7am, the queue had stretched along the full length of the retail block by 9am.

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