Barista bar teams up with OutmoreNI to champion the ‘Right Side Of Outside’ campaign

As part of the partnership, Barista Bar, which is available in over 400 SPAR, EUROSPAR, ViVO and ViVOXTRA stores across Northern Ireland, is encouraging customers to make more sustainable choices by rewarding those who use reusable cups. This initiative has led to a 38% increase in the use of reusable cups via the loyalty scheme in 2024. Additionally, Barista Bar staff have been actively participating in litter pick days organised with Eco Rangers NI, enabling staff to make a difference in their local area. These community clean-up efforts take place in parks, coastal areas, beaches, and streets across Northern Ireland.

Ethan Loughrey, Communications and Training Executive at OutmoreNI said, “We are delighted to have Barista Bar support the ‘Right Side of Outside’ campaign. Their commitment to sustainability and community-driven environmental action aligns perfectly with our mission to encourage responsible enjoyment of the outdoors. Through their support of The Right Side of Outside campaign through initiatives like their reusable cups and litter pick days, they are actively helping to protect the beautiful landscapes that make Northern Ireland so special.”

Rachel Martin, Assistant Brand Manager for Barista Bar at Henderson Foodservice Ltd, also highlighted the importance of the collaboration, “At Barista Bar, we are always looking at ways to make a positive impact on the environment. By encouraging the use of our reusable cups and working alongside our sponsors Walk NI and Eco Rangers NI, we are taking real steps to ensure that Northern Ireland’s outdoor spaces remain clean and accessible for everyone. We are excited to be part of this initiative and to encourage more people to enjoy the outdoors responsibly.”

The ‘Right Side of Outside’ campaign offers guidance on how individuals can play their part in protecting nature and being considerate to others when enjoying the outdoors. OutmoreNI has developed Seven Ways to Stay on the ‘Right Side of Outside’, offering practical tips such as arriving early to avoid congestion, choosing appropriate locations for dog-walking, bringing litter home, and planning ahead for safe and responsible outdoor adventures.

By working together, Barista Bar and OutmoreNI hope to inspire more people to appreciate and respect Northern Ireland’s natural beauty, ensuring that it remains a welcoming and pristine environment for future generations.