NI breastfeeding expert Ruth Maguire provides advice for World Breastfeeding Week

World Breastfeeding Week, celebrated annually from 1-7 August, aims to raise awareness about the critical importance of breastfeeding for both infants and mothers. This year's theme, "Closing the Gap - Breastfeeding Support for All" emphasises the need to improve breastfeeding support to reduce inequalities that exist in our society.

Key Advice from Ruth Maguire: "Pain whilst feeding is not normal: Don’t expect or accept that pain is just ‘part of the course’ of breastfeeding. If you are experiencing pain whilst feeding this is a sign that something isn’t right. A slight adjustment with how your baby is positioned and latched on to the breast could make all the difference.

"Frequent feeding is normal: If you find you’ve only just finished feeding your newborn and they want to be fed again - don’t despair, this is actually perfectly normal. Cluster feeding can often strike at night and whilst it can be incredibly tiring, it’s nature’s way of increasing your milk supply - and it doesn’t last forever..

"Stay hydrated and nourished: Breastfeeding can make you incredibly thirsty and hungry - after all, you are feeding another human being! Make sure you have a bottle of water with you during feeds so you can keep hydrated. Healthy snacks are also a great way to sustain you during those long feeding sessions. Some breastfeeding mamas like to put together a little breastfeeding station for themselves. This could be a small portable box with everything you might need when sitting down for a feed, including snacks, nursing pads, and even a breast pump.

"Seek support early: If you have any niggles about anything, reach out early for help and support. Whilst speaking to your partner or friend can be helpful, you may prefer to speak with a breastfeeding professional such as a lactation consultant who can help you troubleshoot and enjoy a successful breastfeeding journey. A good tip is to have breastfeeding support groups and helplines on hand for when you may need them.

"Be patient with yourself: Breastfeeding may be natural but that doesn’t mean it comes naturally to us all! You and your baby are learning together and it’s a two-way relationship. Take it a day at a time and don’t put pressure on yourself. Rest at home as much as possible so you and your baby can focus on feeding together.

"Utilise available resources: There are many resources available for breastfeeding parents. Online resources like boobingit.com are full of helpful advice and top tips for breastfeeding - as well as the latest breastfeeding news and research to empower you on your breastfeeding journey. In-person breastfeeding support groups can be a great place to meet like-minded parents. If you’re really struggling and need help urgently, there are breastfeeding helplines and lactation consultants to call upon.

“Breastfeeding is a natural and rewarding experience, but it can come with its own set of challenges,” Ruth added.

“During World Breastfeeding Week, I want to remind parents that they are not alone and that support is available. Together, we can create a nurturing environment that promotes the health and well-being of both mothers and babies.”

As part of her commitment to breastfeeding advocacy, Ruth Maguire will be hosting a series of free live events and Q&A sessions throughout World Breastfeeding Week. These events will cover various topics, including breastfeeding while returning to work, how to become a breast milk donor and tips for breastfeeding multiples.

For more information about Ruth Maguire’s events for World Breastfeeding Week and to access her expert advice, visit www.boobingit.com.