Disney shares in the festive magic

Portadown Times regional editor Alistair Bushe and wife Kelly prepare to post a letter to Santa for son Jacob at the Disney store.

Disney Store has launched its annual ‘Share in the Magic’ charity campaign, which invites families across the UK to post their own Letter to Santa at their local Disney Store or online at disneystore.co.uk In Northern Ireland,  for every letter that is posted in-store or online, Disney Store Belfast will donate a soft toy to children through the Northern Ireland Children’s Hospice.

There are a number of ways in which members of the public in Lurgan can join in this fun and get involved in the campaign:

The Disney Store at Unit 1, Donegall Place, Belfast will be running a series of fun letter writing workshops where staff members will be on hand to help children write a letter that can then be posted in a special magical postbox located within the store.

Children can also bring a letter they have written at home and post it in a special magical postbox in their local Disney Store.

For those families that want to take part but may not be able to visit their local store, they can visit disneystore.co.uk/Christmas. Here, a letter can be created and posted virtually with each participant receiving a special video message from Mickey Mouse and friends.

This is the fifth year that Disney Store has run the ‘Share in the Magic’ campaign to support local children’s charities at Christmas time, and to date, has donated over 60,000 toys to charities throughout the UK and the rest of Europe.

Northern Ireland Children’s Hospice corporate fundraising manager, Ellen Hillen said, “Christmas  is such a special time of the year for families who use Children’s Hospice services.  As the only Children’s Hospice in Northern Ireland, we provide specialist care for over 250 life limited children, young people and their families every single day of the year. This is a great incentive from Disney and it encourages many families and children to give to others at Christmas. As a local charity, Northern Ireland  Children’s Hospice depends on support from the local community; we are delighted that the Disney Store in Belfast is exchanging Santa letters into festive gifts for our families.”

The ‘Share in the Magic’ campaign is one of a number of fun and free family activities that take place throughout the year in Disney Stores. These activities help  provide special and memorable moments and experiences for families to share.  Details of this activity and other events taking place in local Disney Stores can be found here: