Culture web PR drive gong

LONDONDERRY’S UK City of Culture web PR drive has been named best on-line marketing campaign at the 2011 Marketing Excellence Awards Ireland in City Hall, Belfast.
By The Newsroom
Published 20th Nov 2011, 10:43 BST

Derry City Council and ION marketing received the Marketing Excellence Award for best on-line campaign which was part of the campaign to win the UK City of Culture 2013 accolade. The awards were organised by the Chartered Institute of Marketing (CIM).

Claire Lundy, Derry City Council, said: “The success of the campaign was a reflection of the community support behind the bid.

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“The on-line campaign was the main tool that reached communities who were living within in and outside the region. “It was a clear indicator of the growing interest and confidence in the city’s new story of success.”

The on-line campaign in partnership with ION was integral to the overall bid marketing campaign for the City of Culture 2013 award that was managed and delivered by Derry City Council, Ilex URC and Strategic Investment Board.

It included events for community and stakeholder engagement, champion and celebrity support and an extensive media campaign.

It was also endorsed by many businesses and public sector agencies which supported the city’s ambition to become the inaugural UK City of Culture in 2013.

Related topics:IrelandBelfastCity Hall