Lisburn businesses are urged to enter Marketing Awards

LISBURN businesses are being encouraged to enter the industry-leading Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2012 to be in with the chance of being recognised by the largest organisation for professional marketers in the world.

Last year Lisburn-based Decora scooped top prize in the category for Textiles and Clothing.

The annual awards provide the opportunity for companies and their leading marketing and sales professionals to showcase their campaigns and the positive impact they have had within their particular industry. Winners will be recognised by CIM, at an exciting ceremony taking place in Titanic Belfast on November 7, hosted by BBC Business Editor, Jim Fitzpatrick.

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Launching the awards, CIM Ireland Chairman, John Edmund Hon. FCIM, said:

Northern Ireland industry, across all its sectors, has shown a remarkable ability to respond purposefully to the opportunities that have arisen through the continuing economic downturn.

“We have seen some great marketing campaigns launching over the last 12 months with geographic market expansion and new product and service developments becoming commonplace, not only amongst our largest companies but also in the SME sector. CIM is really looking forward to seeing how these campaigns were conceptualised, delivered and evaluated.”

Dr Vicky Kell, Director of Trade from Invest NI, added: “It is vital that companies in Northern Ireland can create and deliver exciting campaigns both here and abroad and we’re delighted to support and encourage marketing professionals and especially in relation to export marketing.”

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There are sixteen award categories which are divided under three headings: Industry, Campaign/Professional and Individual/Professional Achievement. Key business partners include Invest Northern Ireland, Kantar Media and Pinnacle & Sage. Event support partners include Belleek Living, eyesparks, Presseye, Stakeholder Group and Titanic Belfast as venue partner.

Companies should enter before the deadline on September 11. For more information on the award categories and tips on what makes a winning entry go to www.cimireland.net.