Local dieters kickstart 2010 with biggest breakfast giveaway

WITH breakfast being the most important meal of the day, Weightwatchers and Flahavan's, Ireland's largest oat miller, have joined forces to ensure all 20,000 Weightwatcher members in Northern Ireland have all they need to kick start their healthier lifestyle in 2010!
By The Newsroom
Published 27th Jan 2010, 13:02 BST

Every Weightwatcher member in classes in Ballymoney will receive a sample of Flahavan's porridge oats and the opportunity to maximise the many benefits of this true 'superfood'. Weightwatchers marketing manager for Northern Ireland, Linda Hamilton said: "As the New Year begins it's out with the old and in with the new, with a focus on breaking bad habits and trying something different and more positive. The key to successful weight loss is a great start to the day and that means breaking your fast with a nutritious and filling breakfast. By joining together with Flahavan's, Weightwatchers is encouraging all our members to try porridge as a breakfast option for a satisfying low point meal. There's no better time to give it a go and see how much better it makes you feel."

Sales and marketing director at Flahavan's, John Noonan added: "We are delighted to be joining with Weightwatchers to introduce its members to the health benefits of porridge as a nutritious choice for breakfast. There has been much investigation into the role breakfast plays in our health and wellbeing, yet many people continue to skip this critically important meal. Flahavan's is supplying every Weightwatchers member with a serving of porridge which can be microwaved in two minutes, so that busy parents, professionals and students alike have time to kick start their day with ease at home or in work.

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"Not only is it easy, oats have numerous health benefits - they can help reduce cholesterol as part of a diet low in saturated fat and as a wholegrain product, they are slow energy release foods helping to keep you fuller for longer. It's not only breakfast - a range of delicious dishes can be created using oats and we are eager to encourage not only Weightwatcher members but anyone up to the challenge to enter the All-Ireland Porridge-Making Challenge."

Competitors are invited to enter two categories: The Perfect Porridge and The Combo category - which includes a mix of oats and any other ingredients of your choosing. All recipes will be published on the Flahavan's website with the overall winner in each category receiving the top cash prize of 1500 Euro* and runners-up winning 500 Euro* each. To enter the competition submit recipes along with preparation methods and photographs via www.flahavans.com or by post to E. Flahavan & Sons Ltd. All-Ireland Porridge-Making Competition, Kilnagrange Mills, Kilmacthomas, Co Waterford. Multiple entries are permitted.

The closing date for entries is 31st January 2010 and the winner will be announced in February 2010. Terms and conditions are available on www.flahavans.com.

Related topics:Northern Ireland