Mazda top for customer satisfaction

The car firm scored an impressive 80 per cent with Honda and BMW close behind, the average for the industry was just over 75 per cent.

The Institute of Customer Service asks 26,000 people what they think about the service they've received from the UK's major organisations every six months.

The information is then collated and the results published as the UK Customer Satisfaction Index (UKCSI). Although the overall index score rose slightly from January 2010, Mazda remained ahead of the industry average.

The highest score in any sector was 88 percent for both Waitrose and John Lewis and the lowest 56 per cent in the utilities sector.

Product quality and service were among the priorities found in the survey.

The scores are worked out from consumers' answers to questions about these 10 priorities and other, more general ones relating to overall satisfaction and how likely customers are to stay with an organisation, recommend it to a friend and buy its products/services again.

The twice-yearly survey covers more than 150 companies in the retail, financial, tourism, telecoms, transport and automotive sectors.

"This survey result is a strong testament to the quality of our products, our customer service philosophy and the ability of Mazda dealers across the nation to focus on what UK motorists really want. Namely, delivering a professional service to ensure that Mazda ownership is a truly satisfying experience," said Steve Jelliss, aftersales director for Mazda UK.

For more information on the Mazda range, contact your local Lindsay Mazda dealer today in Lisburn or Mallusk or visit www.lindsaymazda.co.uk.