'˜Meet the Makers' at Supervalu

Customers attended the family fun day, which celebrated local producers and demonstrated SuperValu’s commitment to supporting Northern Ireland’s Year of Food and Drink. SuperValu’s new Ambassador Chef, Noel McMeel, was on hand to offer some culinary inspiration with cooking demonstrations throughout the day.

Local suppliers including Broighter Gold, Chocolate Manor, Donnybrewer Butter, Ruby Blue Vodka and Mash Direct brought their ranges of products to the store, allowing customers to sample the goods. The younger customers were able to make the most of the free face painting and balloon modelling.

SuperValu Ballymoney, owner Peter McCool said: “Thank you to everyone who came along and supported the event. We were delighted to have so many local suppliers at the store to showcase their produce to our customers and staff. 2016 is Northern Ireland’s Year of Food and Drink and this event highlighted to our customers the strong link we have in supporting local suppliers and businesses and it created a great buzz, not only in-store but throughout the local area.”

SuperValu Sales Director, Nigel Maxwell said: “The SuperValu ‘Meet the Makers’ launch event was a fantastic success and demonstrated how important it is to bring local suppliers to our stores to enable customers to shop local. I look forward to seeing this roll-out across all SuperValu stores in Northern Ireland.”

‘Meet the Makers’ is rolling out across all 35 local SuperValu stores in Northern Ireland and is part of the retail brand’s ‘We Believe in Local’ campaign.

SuperValu is a leading foodmarket convenience brand for independent retailers in Northern Ireland providing real food from the heart of Northern Ireland. SuperValu believes in quality local food that is from here and for here, which is why, every year, we sell in excess of £105 million worth of products from Northern Ireland in our stores; this helps to sustain jobs in local communities across the province.