New branding should ‘reflect entire Council’

Now Council officers are to investigate design possibilities for the branding and bring the information back to members of the Policy and Resources Committee.

The Committee met on Tuesday and were told that the future brand should “reflect the entire Council and promote the Borough as a culturally exciting and vibrant place to love, invest and visit.”

The CC&G brand will appear on letter heads, signage, in print and publications, on banners and billboards, websites, social media and merchandise.

A budget of £2,000 has been set aside to cover costs of concept development, methodology, guidelines and formats

Alderman Maura Hickey said it “beggared belief” that a sum as small as £2,000 could cover the creation of a brand for a new Council area encompassing four legacy areas.

Chief Executive David Jackson said that some local firms had offered to do the work for free and that some members of public had already sent in proposals for designs. Mayor Michelle Knight-McQuillan urged members and officers to expedite the matter as she said she didn’t want to see a year go by with no branding and not even a business card to hand out. The Chief Executive said the matter would be progressed at “best speed”. Council officers will now look into design proposals and return to members of the committee with ideas.

Photographs, gifts, emblems and regalia from the former Ballymoney, Moyle, Limavady and Coleraine councils are to be discussed by a new ‘legacy sub-committee’.

Part of the ‘winding up programme’, a recent issue which was raised was the matter of photos and gifts etc. Some of the items could have historical significance, monetary value or particular sensitivities. At Tuesday’s meeting members agreed to form a sub-committee to agree a list of legacy council items and how these items should be dealt with.