New North West rail and bus zone

BUS and rail passengers in Londonderry are set to benefit from a new enhanced range of integrated iLink Smartcards, with the introduction of the new Zone North West, giving customers across Northern Ireland a total of 5 zones to choose from.

Catherine Mason, Group Chief Executive for Translink explained: “Our innovative iLink products are easy to understand, easy to purchase and top up and easy to use and have proved extremely popular with our customers.”

She added: “We are particularly pleased to launch a new iLink card for the North West area which will include travel between Derry/Londonderry, Limavady, Coleraine, Ballymoney, Dungiven and the Giants Causeway.

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“This new product will give our North West customers all the great benefits and value of integrated bus and rail travel. “It will also serve as an excellent tourist ticket for people visiting this area particularly ahead of the opening of the new Causeway Visitor Centre next summer and Derry/Londonderry City of Culture.

“We want to provide integrated travel solutions that are attractive, sustainable and good value and iLink together with our range of other integrated smartcard products including concession smartcards mean around 98% of journeys made in Northern Ireland can be purchased on a single integrated smartcard.

“Delivering innovative ticketing solutions like these demonstrate our commitment to practical and meaningful integration for our customers together with improved links across our network, facilities, information and customer service.

“We will continue to look at ways we can enhance our services to make the bus and train the better choice for individuals for the community, for the environment and for sustainable development for all.”

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New iLink cards are available online at www.translink.co.uk, from main bus and rail stations; Derry Visitor and Convention Bureau, Belfast International Airport, the Metro Kiosk, Donegall Square West; and George Best Belfast City Airport, Belfast Welcome Centre, and Queens University Student’s Union.

To encourage passengers to go iLink the initial £1.50 charge for the smartcard is being waived until January 31, 2012.

For further information visit www.translink.co.uk or contact the Translink Contact Centre on 028 9066 6630.