Lisburn's Samara Prentice, owner of EVOLVE, on why there is no 'one size fits all'

Samara, owner of EVOLVE Styling & Image Consultancy, makes her Ulster Star column debut, and encourages readers to step away from the ‘compare and despair’ culture.

Samara Prentice

Spring has finally sprung. Spring is my favourite season because it brings with it new beginnings, rebirth and hope.

This spring will be forever etched in our minds as we emerge from the challenges of the last year and get ready to evolve into our ‘new normal’.

I love the idea that we are constantly evolving. In fact, I’ve built a successful business around my passion for helping both men and women evolve into the best version of themselves.

My name is Samara Prentice and I am the proud owner of EVOLVE Personal Styling and Image Consultancy.

I work with a wide and diverse range of clients from all over the world who are ready to rebuild their confidence levels, raise both their personal and professional visibility and ultimately, show up as their most authentic selves.

With just seven seconds to make a strong first impression, my approach is to show my clients how to create maximum impact with minimal effort.

I am so excited to be sharing with you, week on week, my secrets to success when it comes to styling, image, fashion and shopping your lifestyle wardrobe, as well as celebrating our local boutiques.

As a working mum of four young children, aged eight and under, I understand the pressure of living in our modern world. We have recently moved home to Lisburn to embark on our lifelong dream of building our forever home. Time is undoubtedly the one thing we could all do with more of.

EVOLVE was created for people just like us. There is no ‘one size fits all formula’.

I am a huge advocate for embracing individually and encouraging clients to step away from the ‘compare and despair’ culture that continues to grip our nation.

Whilst personal styling and image consultancy remains a relatively new concept here, I’ve enjoyed dispelling many of the common misconceptions.

It is important to understand we are so much more than the person you see in the mirror or the clothes you wear.

It is amazing to see more people investing in services like self image, colour profiling, wardrobe editing, shopping and personal branding.


* Samara is a fully-qualified image consultant and personal stylist who has been trained by some of the most recognised names in the industry.

* EVOLVE, which was launched in 2018, was awarded a Women in Business Award in 2018 for Best Pitch and was the runner up in the Women in Business Awards in 2019 for the Best Customer Service.

* EVOLVE works with both male and female clients offering services which include image consultancy, colour profiling, body shape analysis, wardrobe editing, personal shopping, in store and online, personal branding for corporate clients and more.