ASDA announces fundraising campaign
Asda has announced it will collaborate with breast cancer awareness charity, CoppaFeel! as the supermarket prepares to launch another year of its iconic Tickled Pink charity campaign.
The new partnership between CoppaFeel! and Tickled Pink will prioritise awareness of the importance of regular breast checking and knowing the signs and symptoms of breast cancer, and will champion CoppaFeel!’s message that whatever your age or gender, getting to know your body and chest could save your life.
Asda’s Tickled Pink campaign is one of the longest UK charity partnerships, running for 24 years with existing charity partner Breast Cancer Now, the research and care charity.
This month, Asda’s suppliers are donating over £45k to Coppafeel through sales of designated products; Diet Coke, Smarties Buttons, Ambrosia Custard and Persil Capsules.