White's Oats of Tandragee makes key new appointments as public demand for oats continues to grow

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White’s Oats has made a number of key appointments as it grows its commercial sales and product development team.

The Tandragee-based company, Ireland’s largest oat miller and oat cereal producer, is making the appointments in line with its long-term growth strategy and against the continued rise in wholesome non-processed oat-based products that is being witnessed across the UK and Ireland and many export markets in which White’s operates.

Colin Ferguson has been appointed into a new position of head of sales. Deborah Templeton has been promoted within the business to commercial coordinator with further food and drink industry experience coming from the new appointment of Ronan McLaughlin as new product development (NPD) manager.

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James Mathers, managing director, White’s Oats, said: “I am delighted to welcome all three to the White’s team. The knowledge and expertise that Colin, Ronan and Deborah will bring to their respective roles will be invaluable as we work to deliver on our future growth ambitions right across the business.”

Colin Ferguson, Deborah Templeton and Ronan McLaughlin of White's Oats. Picture: Brian MorrisonColin Ferguson, Deborah Templeton and Ronan McLaughlin of White's Oats. Picture: Brian Morrison
Colin Ferguson, Deborah Templeton and Ronan McLaughlin of White's Oats. Picture: Brian Morrison

Colin has over 38 years’ sales and commercial experience in human and animal nutrition. As a member of the senior management team, Colin will play a vital role in driving sustainable business growth across the island of Ireland with White’s strategic customers while continuing to build relationships with a wide range of customers both locally and internationally.

As demand and popularity for oats and innovation in oat-based products continues to grow, Ronan will have responsibility for the creation, development and launch of new and novel products for the market. With more than 20 years food development and culinary experience, Ronan will work closely with the marketing team to identify, develop concepts and fulfil market opportunities suitable for both Irish and UK retailers as well as end consumers.

Since his appointment, Ronan has overseen the launch of ActivOat High in Protein Porridge adding to White’s existing instant porridge range and is currently exploring a range of new product concepts for launch autumn and winter 2024.

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Deborah Templeton, who has been with the company for nearly 10 years, brings a wealth of customer and supply chain experience and White’s knowhow to the team. She will work closely with the sales and marketing team to help manage and support new business leads and promote business growth and development with a focus on exporting.

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