Trade mission success

A CARRICK company’s global success continues with a new £0.2m deal in South Africa.

MindMill has secured a distribution agreement for its advanced human profiling software, following participation in Invest Northern Ireland trade missions.

The company has clinched an initial £200,000 deal with EOH Group, Johannesburg, one of the country’s leading technology and services organisations.

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Laing Mewhort, MindMill’s Managing Director, said: “South Africa is justifiably recognised as one of the world’s most significant developing markets. This is an immensely important agreement which gives us a springboard to grow our business in Africa through a partnership with the EOH Group, Africa.

“People are the most valuable asset in any business. Identifying, selecting, training and developing them is therefore, crucially important and can have a profound impact on a company’s success in today’s very challenging markets.

“South African corporations recognise there’s much they need to do to develop their people to enhance their productivity and overall global competitiveness. Our online psychometric assessments minimize risks and enable them to select the right person for a particular role. Developing the right people, in the right role helps a company maximise its investment in human potential and ensure business growth.”

MindMill has also recently won substantial export business in key markets such as the United Arab Emirates, Qatar and Syria for its psychometric assessment software.

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The announcement made on last week’s trade mission was welcomed by Dr Vicky Kell, Invest NI Trade Director.

Dr Kell said: “MindMill is an ambitious small company which is demonstrating an impressive and thoroughly professional approach to exports. The company is focused on innovation and recognises that it needs to invest time and other resources to bring the software system it has pioneered to market as quickly as possible.

“MindMill is the most recent in a series of successes achieved by smaller Northern Ireland companies following our trade missions to South Africa.

“We believe there are substantial opportunities for other Northern Ireland companies prepared to make the necessary investment of time and funds in what is fast becoming one of the most significant global markets. It is, furthermore, a gateway to other emerging markets in sub-Saharan Africa.”

Carrick was also represented on the trade mission by Nirecon from the agronomy services sector.

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