Rail vouchersto be mailed to houses

AN integrated marketing campaign for the Londonderry to Coleraine rail line will be launched at the end of the month whilst homes will be mailed a timetable and travel vouchers.

By The Newsroom

Published 16th Mar 2013, 14:14 BST

Translink has advised it plans “a significant integrated marketing campaign for the end of March/beginning of April to coincide with the re-opening of the line on March 24.”

Rail Minister Danny Kennedy stated: “An advertising campaign will include radio, press, outdoor, digital and social media. It will be targeted to locations on the Londonderry Line, including Derry~Londonderry, Coleraine, Ballymena, Antrim and Limavady.

“Greater Belfast media release and public relations activity will also target daily, regional and broadcast press.”

The timetable and voucher to incentivise travel will be mailed to households in the city.

“An official opening event will take place, along with a series of local community events and joint marketing with local stakeholders (including Councils, Tourism partners and City of Culture) will be delivered,” stated Mr Kennedy.