Shamrock flavoured crisps launch in UK

County Dublin family firm Keogh’s is launching its Shamrock & Sour Cream crisps in the UK, alongside other varieties such as Dubliner Irish Cheese & Onion, Atlantic Sea Salt & Cider Vinegar and Roast Beef & Irish Stout.

They are the only on-farm producers of hand-cooked potato crisps in Ireland, having recently set up a small crisping house on their farm.

Keogh’s sourced the lucky ingredient from Ballinskelligs in Kerry, an area that has been producing fresh shamrock for the American President since 1952.

Keogh’s Crisps founder, Tom Keogh said: “We know that the British adore St Patrick’s Day and all its food, drink and festivities. “While good luck may be a bi-product of our crisps, our main aim is to bring truly hand-made snacks with delicious flavour and exemplary provenance to as many people as possible.”

“We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand.

“We sleep, eat and breathe potatoes and crisps. The idea for a shamrock crisp came from our absolute pride in being Irish farmers and a constant need to be innovative.”