New sponsors for Maiden City

VAUXHALL dealership, Eakin Bros, is proud to show their commitment to Grass Roots Football in the area by announcing their brand new sponsorship of Maiden City Football Club, as part of the Vauxhall Youth Football Programme.
By The Newsroom
Published 25th Jan 2013, 06:53 BST

Eakin Bros, Londonderry’s longest established Vauxhall dealer with over 80 years’ experience, is helping to support Maiden City FC under 13’s team with vital funding.

What’s more, the local deal sees the dealership on Carakeel Drive refreshing the kits for the following season for all under 13’s players.

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Paul Kee, Director at Maiden City FC, comments: “We are extremely grateful that Eakin Bros have provided their generous support for the club, and we are looking forward to working closely with the retailer for the mutual benefit of both organisations.

“The financial contribution will go a long way in providing the team with a fantastic new strip. We can’t thank them enough for their help and hope to work with the dealership for many more seasons to come.”

John Eakin, Retail Operator at the Vauxhall Dealership, adds: “We are thrilled to be getting behind the team by sponsoring the club and kit at Maiden City FC. We are always more than happy to support a local sporting organisation, as it’s a fantastic opportunity to show how much we care about the local community.

“We’d like to wish the under 13’s the very best of luck for the season!”

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According to HPI Research, the main reasons for the decline in participation in this young people is due to a realisation that they are not going to play professional football, club football becoming more competitive, the lure of other pursuits and external pressures including school work, travel arrangements and part-time jobs.

The FA Senior National Game Development Manager, Peter Ackerley said: “The FA is working closely with its Youth Partner Vauxhall alongside Sport England to understand the issues around the significant drop off in football at this age and ensure that we address this with the appropriate football offering tailored to engage the youth audience.

“This is about looking at what our young players are telling us and providing them with options to overcome the highlighted barriers, helping transition them into creating a football habit for life.

“We have no doubt the local support of the Vauxhall dealerships will make a significant positive difference to football in their local area.”