Golfers show who’s ‘Boss’ with hole-in-ones

TWO local golfers have received a limited-edition BOSS watch after scoring hole-in-ones during a recent competitions at their club.
By The Newsroom
Published 4th Jun 2013, 12:53 BST

Both Jonny Birch and Gareth McLaughlin scored their aces on the 165-yard, par-three 15th, at their club, Rathmore, and they were rewarded with membership of the exclusive BOSS Watches H1 Club and a specially-commissioned, commemorative timepiece.

The luxury German brand has pledged to reward club golfers with an exclusive watch for every hole-in-one recorded during a club competition between April 15 and October 31 this year. And, with nearly 4,000 holes-in-one recorded annually, BOSS Watches could feasibly be giving away £1m-worth in 2013. The scheme is open to any golfer whose club uses HowDidiDo - a free-to-use, web-based social network for golfers - and anybody playing in official club competitions will be eligible. Currently, more than 1,800 clubs use the website.

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Stephen Brydon, commercial director for MGS Distribution, the official licenced UK distributor for BOSS Watches, said: “Congratulations to the guys on what, to most of us, is a once-in-a-lifetime achievement. To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf - yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse.

“We aim to make it a lot more memorable for them by presenting them with an exclusive BOSS watch, only available to golfers who record a hole-in-one, so they are truly exclusive and will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.”

In addition to the limited-edition watch, the golfers also awarded membership of the exclusive BOSS Watches H1 Club.