Millions across USA to tune in to the Causeway Coast

A crew from the NBC TV network in the United States has been visiting Northern Ireland – filming here for four separate TV shows which will be seen by millions of people, or potential American holidaymakers for Northern Ireland, later this year and during 2023.

Tourism Ireland invited the NBC crew to come and film here for the Today show (news and talk morning show), 1st Look (weekly travel and lifestyle show which reaches around 1.2 million viewers), Open House (architecture, design and real estate show which reaches over 1.5 million viewers) and NBCLX (a local news network). Their busy schedule was designed by Tourism NI.

The crew captured lots of great footage at places like the Game of Thrones Studio Tour, the Dark Hedges, Ballintoy and Tracey’s Farmhouse Kitchen in Killinchy.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite a crew from the NBC network to come and film in Northern Ireland for four different TV shows.

Presenter Lauren Scala and Ruth Moran, Tourism Ireland, during filming at the Dark Hedges

"The shows will be seen by millions of people across the United States, shining a spotlight on some of the many things to see and do here and encouraging American holidaymakers to put Northern Ireland on their vacation ‘wish-list’ for 2023.

“The United States remains an extremely important market for tourism to Northern Ireland. In 2019, we welcomed 212,000 American visitors, whose visits delivered almost £61 million for the economy.”

Tourism NI is responsible for the development of tourism in Northern Ireland, supporting the tourism industry and for marketing Northern Ireland as a tourist destination.