Hundreds of eager shoppers had queued for hours to form long queues ahead of the grand opening.
Photographer Tony Hendron was on hand to capture the atmosphere of the big event.
9. Waiting in line
Part of the crowd which attended the opening of Primark Rushmere on Friday morning. PT50-217. Photo: Tony Hendron
10. The big moment
Mayor of ABC Council, Councillor Paul Greenfield cuts the ribbon to officially open the new Primark store in Rushmere. PT50-216. Photo: Tony Hendron
11. Enjoying the new store
Lyndsay-Jayne Lamont, left, and Carol McIvor from Portadown enjoying the shopping experience at the new Primark store. PT50-226, Photo: Tony Hendron
12. We're in!
Customers stream through the doors at the opening of Primark Rushmere. PT50-219. Photo: Tony Hendron