Hundreds of eager shoppers had queued for hours to form long queues ahead of the grand opening.
Photographer Tony Hendron was on hand to capture the atmosphere of the big event.
13. First in line
The first four shoppers in the queue at the opening of the new Primark store in Rushmere had waited since 7am. Included from left are, Jessica Ferreira, Alexander Ritchie, Sarah Duddy and Sophie Graham. PT50-207. Photo: Tony Hendron
14. Enjoying a sneak peek
Rushmere Centre manager, Martin Walsh, right, joins local politicians for a sneak peek inside the new Primark store. Include from left are, Lord Mayor of ABC Council, Councillor Paul Greenfield, Jonathan Buckley MLA, and Carla Lockhart MP. PT50-210. Photo: Tony Hendron
15. Busy shoppers
Getting a head start with their shopping in the new Primark store are Cherith Lee, left, and influencer and blogger, Ydele White of 'Ourlifeatthewhitehouse'. PT50-211. Photo: Tony Hendron
16. A cheery welcome
The first Primark customers are greeted by staff on Friday morning. PT50-218. Photo: Tony Hendron