Following the success of the Taboo concession in its store in Enniskillen, Asda is set to open four more Taboo donut concessions by the end of 2022, offering customers donuts, Italian gelato, cookies, brownies, and freshly ground coffee.
Established in 2018, family run Taboo Donuts employs more than 40 staff with the business expanding extensively during Covid. The concessions will supply six product lines to Asda Bangor, Coleraine and Antrim as well as Portadown in an exclusive contract with the supermarket chain.
Brett McKinney, director of Taboo Donuts said: “We’re really excited to expand our concessions in Asda to the four new stores. Making donuts fresh every day is the way we do it at Taboo, from Eton Mess to a Lemon Meringue – we love to get creative with our flavours. We are constantly looking for new ideas and take our inspiration from customer feedback.
"We are thrilled to bring our locally produced, high quality products to more Asda shoppers. The growing partnership with Asda is a massive opportunity for us and these concessions will allow us to create new job opportunities in the local areas which is just fantastic.”
George Rankin, senior director Asda NI, added: “The Taboo concession in Asda Enniskillen was the first of its kind in our Northern Irish stores and we are delighted to be able to share that offering with more customers at four more stores.
"We pride ourselves on working with local suppliers to bring our shoppers delicious and unique products. Taboo offers just that with such eclectic flavours and a fabulous range to choose from. We know our customers are going to love them.”