Watch as Jane Allen on behalf of Magheramorne Estate is recognised at Larne Business Awards and tells how this unique tourism business is going from strength to strength

The beautiful Magheramorne Estate is the worthy first recipient of a brand new category at the Larne Business Excellence Awards – Retail, Leisure and Tourism Business of the Year.

This exclusive private hire country house venue nestled in 42 acres of mature woodlands was built more than 140 years ago as a warm and welcoming home. That same ethos is now extended to visitors, with this legendary estate the ideal location to host exquisite weddings or private, exclusive events.

The Allen family have 34 years’ experience in premier event catering and received the keys to Magheramorne Estate in March 2020, literally days before the government announced lockdown. This was devastating news; bookings had to be cancelled, emergency financial plans put in place, staff put on furlough and a new business strategy created.

Their entrepreneurial spirit and creative thinking shone through, they embraced this challenge and secured an additional investment of £150k allowed them to fast forward on renovation plans of the bedrooms during lockdown to ensure sales could be maximised as soon as they were able to open their doors.

Jane Allen (right) of Magheramorne Estate was delighted to receive the Retail, Leisure and Tourism Business of the Year Award which was presented by National World regional director, Diane Burke. LT4-206.

Good relationships with local suppliers helped in renegotiating credit terms. Key personnel diversified roles to maximise effectiveness, which helped to keep costs down. The grounds were used to offer seasonal woodland trails, outdoor dining, afternoon teas and create a calendar of social events.

The core business for this magnificent setting is weddings. Since the lifting of Covid restrictions in May 2021, the estate has seen a growth in weddings – 25 per cent in 2022 and it is on target for a further growth of 30 per cent in 2023.

Magheramorne Estate has 36 luxurious en suite bedrooms allowing guests to enjoy an intimate and exclusive experience, and its accommodation revenue has seen a 27 per cent growth year on year.

Read More
Larne Business Awards 2022: who were the winners?

At the heart of it, Magheramorne Estate is a family business built on a shared passion for food and excellence in hospitality. It offers modern Irish cooking with seasonal locally sourced ingredients and delivers a 5* guest experience at every step of the journey providing indulgent hospitality and exceptional food.