'We are incredibly proud to bring this iconic treat to the UK high street': Magherafelt-based Genesis Bakery creates Australian-inspired lamingtons for M&S
A Magherafelt bakery is behind the arrival of a Australian-inspired treat to M&S stores across the UK and Ireland.
Genesis Bakery – which employs more than 250 people at its Aughrim Road site – has been a trusted M&S supplier for more than 15 years, delivering award-winning bakery products crafted from high-quality ingredients.
The bakery currently produces a core range of 22 products for M&S, including the Mini Fruity Cupcake Selection, alongside special seasonal showstoppers.
Now Genesis Bakery has turned its attention to creating Australian-inspired lamingtons exclusively for M&S – understood to be the first lamingtons available on the UK high street.
The new M&S Lamingtons are available in two indulgent flavours.
Chocolate & Coconut is a buttermilk-enriched chocolate sponge coated in chocolate sauce, rolled in coconut flakes, and topped with hand-piped jam and buttercream.
Caramelised Biscuit, meanwhile, is a rich chocolate sponge coated in chocolate sauce, rolled in golden caramelised biscuit crumb, and finished with hand-piped buttercream and salted caramel sauce.
Retailing at £4 for a pack of two, the Lamingtons showcase how M&S is drawing inspiration from global food trends to create fresh new products for its customers.
Each lamington is hand-finished by the skilled team at Genesis Bakery, combining craftsmanship with innovation to deliver an indulgent twist on an iconic Australian classic.
JP Lyttle, Commercial & Product Development Director at Genesis Bakery, said: “Genesis we are incredibly proud to be producing these new lamingtons for M&S.
“Our long-standing partnership has always been built on shared values of quality and innovation. Bringing this iconic treat to the UK high street is a testament to what we can achieve together, and we’re excited to continue investing in our people and our community here in Magherafelt."
Alice Birch, product developer at M&S, added: “Lamingtons are the most iconic cake from Down Under, and it’s hugely exciting to be the first to bring our version of this beloved Aussie classic to the UK high street.
"It’s also fantastic to have them made here in Northern Ireland by Genesis Bakery – we knew the care the team put into every product would help deliver that touch of M&S magic!
"Our lamingtons are extra special – hand-finished with toppings and super indulgent thanks to the rich chocolate sponge and caramelised biscuit flavour.”