50k visited NW200 and 23% of NI TVaudience watched

NEARLY 50k people visited the North West 200 whilst 23 per cent of TV viewers in Northern Ireland watched the highlights, it’s been revealed.
By Kevin Mullan
Published 4th May 2013, 16:56 BST
PACEMAKER BELFAST 19/5/12 International North West 200 Road races. Alsatair Seeley leads the way in the supersport race during todays North West 200 road races in Portrush. Photo Stephen Davison/Pacemaker PressPACEMAKER BELFAST 19/5/12 International North West 200 Road races. Alsatair Seeley leads the way in the supersport race during todays North West 200 road races in Portrush. Photo Stephen Davison/Pacemaker Press
PACEMAKER BELFAST 19/5/12 International North West 200 Road races. Alsatair Seeley leads the way in the supersport race during todays North West 200 road races in Portrush. Photo Stephen Davison/Pacemaker Press

DUP MLA Gregory Campbell asked the Tourism Minister the amount of visitors and the TV audience generated.

Mrs Foster replied: “An economic impact study carried out by Cogent/Millward Browne, commissioned by the Northern Ireland Tourist Board (NITB), found that the North West 200 attracted 49,387 visitors to the event in 2012. In terms of television coverage no survey was commissioned by NITB directly. According to the event evaluation report provided by the North West 200 organisers, the 2012 event generated BBC coverage totalling 300,000 viewers via 3 programmes in May.

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“The report revealed that the figures for online viewing were over 100,000 and people who saw content through the BBC’s NW200 Facebook page averaged 120,000.”

Twenty-three per cent share of the NI viewing audience watched it.

Related topics:Gregory CampbellNorthern IrelandDUPBBC