Magherafelt businesswoman and social media powerhouse Louise McDonnell recently opened the first ever LMD Beauty Superstore in Northern Ireland at Ballymena's Fairhill Shopping Centre.

The development will create 12 jobs and brings together her own LMD Cosmetics brand alongside other major international beauty brands she has worked with since launching her career.

Mum-of-one Louise, who first began undertaking makeup classes in her utility room in 2008, has forged her career as a professional make-up artist and has made up thousands of faces in that time.

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Makeup Artist and business owner Louise McDonnell, owner of LMD Cosmetics celebrates the opening of her first LMD Cosmetics Superstore in Fairhill, Ballymena. Joining Louise are members of her store team. The store will employ 12 staff. Credit: Supplied

placeholder image — Makeup Artist and business owner Louise McDonnell, owner of LMD Cosmetics celebrates the opening of her first LMD Cosmetics Superstore in Fairhill, Ballymena. Joining Louise are members of her store team. The store will employ 12 staff. Credit: Supplied

Louise is renowned for her expertise and makeup artistry, having worked on many famous faces, including Lauren Goodger, Chloe Ferry, Katie Price, and SoSu Cosmetics/Dripping Gold CEO and social media sensation Suzanne Jackson, as well as working to create the perfect look for thousands of brides and bridal parties, and people who just love makeup.

Already Louise owns three companies, Louise McDonnell (content creator brand), LMD Cosmetics (beauty products and accessories) and now the opening of LMD Beauty in Ballymena will see the merging of two previous store sites from Magherafelt and Ballymena into one large Superstore.