Vogue Williams launches rug collection with Northern Ireland business, Kukoon

Kukoon is a family-run brand based in Newry and led by co-founder Clare Vallely, who, alongside her brother Paul, transformed their father’s rug market business into one of the UK and Ireland’s leading online homeware brands.

Working collaboratively with their very own design team, Vogue Williams has launched her own 6-rug collection, Kukoon x Vogue Williams, with prices starting from as little as just £30.

After viewing hundreds of rugs, Vogue personally narrowed down her collection to just six, choosing a combination of both classic and trending styles with an aim to suit every type of home. Four of the rugs are even washable, making them perfect for pets, kids and busy lifestyles.

Speaking on her own home style and the collection, Vogue says: “I keep coming back to one thing that just ties a room together... A rug. Genuinely. Get the rug right and the whole room just lands.

"I’ve created a collection of six rugs with Kukoon that will transform your space. Honestly? I am so proud of them. Every single one brings something different to your home.”

Speaking on the collaboration, co-founder Clare Vallely said: “I have always admired Vogue’s interior design taste. After organically coming across images of Vogue’s gorgeous revamped Irish home I knew I had to reach out and see if there was a chance to collaborate.

"Vogue has an incredibly keen eye for home interiors and that really shone through in her choices for this collection. We’re so proud of this Kukoon X Vogue Williams launch and can’t wait to share it with our customers.”